MIGUA and MYTA Specialties establish strategic partnership to drive international growth
MIGUA is strategically realigning its activities in international growth markets and has established a strengthened partnership with MYTA Specialties. The objective is to structurally enhance market development in key regions, systematically unlock scaling potential, and optimize operational execution on the ground.
Since 2015, MIGUA has been active in the Middle East and has established itself in the GCC region as a provider of high-quality expansion joint systems, entrance mats, performance louvers, and trims. The region represents a key pillar of MIGUA’s international growth strategy. Through this partnership, MIGUA combines its technological expertise and strong brand position with a regionally anchored organization. As Markus Schaub-Manthei, CEO of MIGUA, states:
“The partnership with MYTA marks an important step in our growth strategy and a further milestone in our international expansion. By combining our more than 100 years of experience and high quality standards with a strong regional organization, we are strengthening our operational proximity to the market, creating additional value for our customers, and further reinforcing our position in strategically important regions.”
MYTA brings together an experienced team with deep regional market knowledge, a strong network, and high operational execution capabilities. The company is fully aligned with the requirements of fast-growing markets and ensures a market-oriented implementation on site. Building on the strategic vision of Managing Partner Yaser Tawil, Mohammed Aamer CEO of MYTA Specialties, a seasoned leader with deep regional expertise, emphasizes:
“Our ambition is to actively support MIGUA’s market development in the region and consistently realize growth opportunities. With our expertise, strong regional network, and clear operational focus, we ensure efficient, market-driven execution. This collaboration reflects our shared commitment to sustainable growth, technical excellence, and customer-centric delivery, positioning both companies to capitalize on rising demand for high-performance architectural solutions and drive long-term success across the region.”
Yaser Tawil, Managing Partner, adds:
“This partnership reflects a shared vision for long-term growth. Having known Mohammed Aamer for many years, I have full confidence in his leadership and the team’s ability to successfully drive this next phase, together with MIGUA.”
MIGUA will continue to focus on its core competencies in development, production, and system solutions “Made in Germany,” while MYTA ensures proximity to the market and execution tailored to local requirements. This clear division of responsibilities creates an efficient, growth-oriented structure while enhancing speed, flexibility, and market penetration. The partnership specifically addresses growth opportunities in the GCC countries, North Africa, Turkey, and Southeast Asia, forming the foundation for sustainable international expansion.
With this strengthened collaboration, MIGUA and MYTA are laying the foundation for sustainable international expansion, driven by clear responsibilities, strong local execution, and a scalable growth platform.
Please rest assured that this step is designed with you in mind, you will continue working with your established points of contact, particularly Mr. Aamer, while ongoing projects proceed seamlessly and benefit from enhanced support and execution.
